Brand for a local petrol head who set up his own business to pimp your ride.
One of the first brands I ever created, and for my most loved client – my mum!
Jessop Research brand is designed to resemble an elephant, for no other reason than my mum absolutely loves elephants. Fortunately the lockup of JR letters lend themselves beautifully to this task. The decision to use Verdana text was purely to provide a visual consistency across print and digital – back in the days when the web had a limited amount of fonts.